標題: Definition of influencer marketing I [打印本頁] 作者: anamikaHJK 時間: 2023-12-13 11:57 標題: Definition of influencer marketing I In this article, we will explain to you what influencer marketing really is and why an influencer strategy can be successful in terms of communication for your brand. nfluencer marketing is a marketing strategy that allows a company to promote its product or service through influencers or opinion leaders, relying on their reputation and expertise in a field, so that they disseminate content for their community. The importance of influencer marketing in digital strategy Influencer marketing involves developing and maintaining relationships between influential people and a brand's target audience.
These community leaders create a relationship of trust with their Internet wedding photo editing service users by capturing their attention through content that interests them, reviews, tips, etc., and by engaging them. Considered as less intrusive than brands in terms of communication, influencers can help you highlight your products or services thanks to credibility and theaffinity that they have developed with their community. Instagram influencer: the different levels Well no, not all influencers are the same! In total there are five degrees of influencers, namely: nano-influencers, micro-influencers.
Here the focus will mainly be on the first two nano- and micro- because it is the biggest trend today, although the celebrity influencer is still used by large companies with colossal budgets to pay the stars .celebrity-influencers, macro-influencers, intermediate influencers, The nano-influencer: This first level of influencer in terms of community size – from around , up to , followers – is the latest to enter the definition of influencer marketing.
