Publishers also often divide their articles across multiple pages.

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Although Google states that link power is fully passed on even with redirects, many SEOs still assume that some link power is lost through redirects. It is assumed that around 10 percent per forwarding occurs. Forwarding chains in particular should therefore be avoided. Long redirect chains have a negative impact on crawl frequency and indexing . Pagination Pagination is the division of content into several pages . The most common use case is categories in shops .


From an SEO perspective, it is important that search engines understand that this content, spread across multiple pages, forms a unit. In most applications, the first page of a shop category or the first page of a text is relevant for the SERP . Best practice and a Phone Number solution recommended by Google is to use the rel="next/prev" parameter in the head of the relevant pages. Additionally, a self-referencing canonical tag should be used. Search engines know that these are related documents and that the homepage should generally rank. Nevertheless, this implementation also allows deeper subpages of the pagination to rank, e.g. B. when searching for specific topic sections of an article. Sitemap





The use of a sitemap is used to control the crawler or to give the crawlers information about websites to be indexed . A sitemap should indicate the pages that should be indexed. A distinction must be made between HTML sitemaps and XML sitemaps. The latter can be logged in to Google Search Console . This is useful to ensure that Google correctly identifies the sitemap. The Search Console also provides various information about the indexing status of a website. In addition to Search Console, the sitemap can also be specified in Robots.txt Robots.txt The Robots.txt is used to control crawlers .