There is no universal right approach that will suit every business

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For example an advertisement for a kitchen unit may attract the attention of students living in a dormitory and young people renting apartments, but will go unnoticed among property owners with mortgages or those who have just moved and are planning to renovate. What and how to look for At first glance, it may seem that for a B2C audience, segmentation comes down to determining age and gender, while for B2B, industry and position are important. However, to make the picture more complete, it is advisable to add more details.


To maximize the benefits of segmentation, it is important not so much to identify commonalities between consumers, but to highlight those aspects that make them unique from everyone else, such  Europe Cell Phone Number List  as their behavioral characteristics. It is important to note that it is not necessary to consider and use all possible information. For example, when selling water filters, it is not as important to know what a person hobbies after work as it is to know how many family members he has.. It is better to study different methods and try to determine which one will be best in a particular situation. You can use one or two methods, or use all at once. Over time, you will be able to develop your own strategy. For example, you may find that the largest number of visitors to a vegetarian cafe comes when segmentation by geography and healthy lifestyle is used. What tools to use for segmentation There are many tools that can be used to segment your target audience. Here are a few popular ones: Google Analytics





This tool provides extensive data about website visitors, including information about age, gender, interests and location. This helps to understand who the company’s audience is and which segments are most active. Facebook Audience Insights - For social media advertising, Facebook provides a tool that allows you to analyze your audience based on various parameters such as demographics, interests, behavior, etc. CRM systems - the use of customer relationship management systems allows you to collect and analyze information about customers, their purchases and preferences.