How? In some cases, managers gather subordinates together and simply invite them to discuss some issue. That's not how it works. Brainstorming will only be effective if you follow certain rules. The article explains: History of the method method Stages of brainstorming Popular brainstorming techniques tips to increase the effectiveness of the method Take the test and find out which field suits you: IT, design or marketing. Free from Geekbrains History of the method This method of decision-making dates back to the s of the last century.
The author of the brainstorming method was the Australia Phone Number Data founder of the BBD&O information agency, the famous copywriter Alex Osborne. During World War II, this man was a captain on a merchant ship sailing between America and Europe. It often happened that unarmed ships became victims of torpedoes fired by the German military and were wrecked. Being a connoisseur and a history buff, Alex Osborne decided to try to use the ancient practice of Viking sailors, with which they looked for solutions in critical situations. Such a situation for Osborne was a radiogram about an impending attack; his ship was to be attacked by an enemy submarine.
History of the method History of the method The essence of the Viking method was as follows: the entire crew of the longship gathered under the leadership of the captain, and, starting from the senior rank to the junior, everyone expressed an opinion on what to do in the current crisis situation. It was this method that was revived by the captain of an American ship. Alex Osnborn called it brainstorming. He brought the entire team on deck to jointly make strategically correct management decisions. Among the ideas voiced there was one rather absurd thought, but it was this that, with further rethinking, led to a better result.
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發表於 2024-3-3 12:59:45
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